SEO Benefits for Home Service Contractors
SEO or Search Engine Optimization is a technique that helps businesses increase their website visibility in search engines like Google or Bing. Most service contractors want to rank high for their most desired keywords, and the way that they usually do that is using SEO.
Here at LeadsNearby, we rely on Local SEO techniques to help rank contractors higher in search, get them more quality visitors to their websites and more conversions that help their bottom line.
Top 5 Benefits of SEO for Home Service Contractors
1. Stand Out From Your Competitors
A #1 ranking for your keyword does not guarantee that you will close more customers than your competitors, but it does mean that you will stand out significantly. With Google Ads and Google Local Service Ads being so dominant these days, organic search sometimes gets lost in the shuffle; however, it is still a viable place to get high-quality customers when you can rank above your competitors. Ranking high in organic search is a great way to stand out from your competitors.
2. SEO Services are Cost-Effective
Compared to most marketing efforts, SEO is very cost-effective and over the long haul, it usually provides better results (ROI). When home service contractors have high organic rankings for their most desired keywords, they continue to show up high in search even when they are not running expensive ads. So if you want to spend less money but have longer-lasting results, then SEO is your best bet.
3. Target Your Ideal Audience
Understanding your audience is what makes SEO successful, so it can’t be ignored. If you understand who your ideal customer or target audience is and how they go about searching for businesses like yours, then an effective SEO strategy can ensure your service business is visible to them when they’re searching online.
One of the best ways to understand who your audience is, the content that they consume, and how they like to be targeted online is to speak to some of your past customers. The businesses that know their customers, what they want and what they are asking are the most successful!
4. Increase Brand Awareness
Recent studies have shown that Google search results are serving up more and more brand-related content than ever before, which means smaller companies are finding it harder and harder to compete. This may have something to do with the fact that today’s consumers would much rather buy new products from a familiar brand rather than switching to one they do not recognize.
This means that more clicks equals stronger brand recognition. With the right strategy, SEO can be a great way to help you build that brand recognition for your home service contractor business.
5. Better Conversion Rates
Using SEO will help your website rank higher in organic search, and with those higher rankings, it will begin to drive higher-quality traffic to your website as well. Once you are generating consistently high-quality traffic to your website, you should begin to see a much higher conversion rate on your website too. Quality SEO leads typically convert at a much higher rate than most other marketing efforts.
Although SEO is just one piece of the marketing puzzle, it is definitely a big piece.
There are a lot of different marketing strategies out there, and they can all have a very positive impact on your service business, but SEO is one strategy that you should not overlook.
SEO FAQs for Home Service Contractors
The main role of SEO for a home service contractor is to rank higher in search results, drive website traffic and generate more leads and opportunities. SEO will help home service contractors stand out from their competitors and build a better local brand. That's where a comprehensive SEO strategy comes into place. SEO optimized pages are more likely to be found by homeowners searching for a HVAC, Plumbing or Electrical contractor.
Every home service contractor business (HVAC, Plumber, Electrician) needs the following types of digital marketing services that help generate leads:
- Local SEO including Google Business Profile
- On-page, Off-page and Technical SEO
- A Content Marketing plan to generate more leads from their website
- Paid Advertising that includes Local Service Ads, regular PPC ads and Social
- Email Marketing
- Social Media Marketing
- Video Marketing
- Improve keyword rankings.
- Generate additional website traffic.
- More leads for your company with better conversion rates.
- Increase brand awareness.
- Stand out from your competitors.