Question 1

Why is SEO important for home service contractors?

Accepted Answer

The main role of SEO for a home service contractor is to rank higher in search results, drive website traffic and generate more leads and opportunities. SEO will help home service contractors stand out from their competitors and build a better local brand. That's where a comprehensive SEO strategy comes into place. SEO optimized pages are more likely to be found by homeowners searching for a HVAC, Plumbing or Electrical contractor.

Question 2

What type of digital marketing services does my home service contractor business need?

Accepted Answer

Every home service contractor business (HVAC, Plumber, Electrician) needs the following types of digital marketing services that help generate leads:

Local SEO including Google Business Profile
On-page, Off-page and Technical SEO
A Content Marketing plan to generate more leads from their website
Paid Advertising that includes Local Service Ads, regular PPC ads and Social
Email Marketing
Social Media Marketing
Video Marketing

Question 3

What are the benefits of SEO for home service contractors?

Accepted Answer

Here are the top five benefits of SEO for your home service contractor business:

Improve keyword rankings.
Generate additional website traffic.
More leads for your company with better conversion rates.
Increase brand awareness.
Stand out from your competitors.

Question 4

How can my home service business generate more local leads?

Accepted Answer

These marketing strategies will help you earn more leads for your HVAC, Plumbing and Electrician home contactor company:

Improve your Local SEO content strategy.

Convert more website leads.

Increase the close rate for your existing leads.

Optimize your Google Business Profile.

Provide superior customer service.

Manage & increase your online reviews.

Consider a paid lead strategy.

Question 5

How can my home service contractor business generate leads quickly?

Accepted Answer

Here are some great ways to generate home service contractor leads quickly:

Have a great PPC strategy.
Utilize Google Local Service ads.
Optimize your Google Business Profile (show up on maps more often).
Provide the most relevant content that answers the questions that your customer have.
Drive more traffic to your website with content that people are interested in.
Promote time-sensitive offers.
Tap into your existing customer base with text or email marketing.
Improve your Social Media presence.

Question 6

How can I get more free leads for my home service contractor business?

Accepted Answer

Here are the best ways to increase free local leads for businesses:

Show up in the local search map pack on Google by optimizing your Google Business Profile.
Create a content strategy for your website that answers the questions that people are asking.
Have a great Social Media presence.
Have a great vehicle wrap where it’s easy to contact your business when people see it.
Use email marketing to promote services to your existing customers.
Network within your community.
Word of mouth.

Question 7

Why is Google Business Profile important for your local business?

Accepted Answer

Google Business Profile (previously known as Google My Business) provides your company with the ability to show up more on Google Maps and in the local search engine result pages. The businesses that claim, verify and manage their business on Google have more opportunities to be found in local search. It allows you to display important information about your business, including the hours, photos, website link, product and service information, directions to your business and customer reviews that people use to choose your business.

Question 8

How does Google Business Profile help home service companies reach more customers?

Accepted Answer

A Google Business Profile helps ensure that people find your business when looking for products and services that you offer in your local area. Your listing provides searchers information about your business like where and how to visit your business, how to contact your business and leave a review and learn more about who you are. A Google Business Profile also improves your local SEO.

Question 9

How do you improve your local search results on Google?

Accepted Answer

Here are some easy ways you can optimize your Google Business Profile and improve your local search rankings on Google:

Claim and verify your listing.
Stay active, update and make sure your business information is accurate.
Enter complete data about your business.
Add high quality images that represent your business on a consistent basis.
Generate reviews on a consistent basis and respond to them when you get them.
Choose relevant categories for your business.

Question 10

What do I need to set up a Google Business Profile?

Accepted Answer

To create a Google Business Profile, follow these steps:

Go to Google Business Profile: https://www.google.com/business/.
Choose to Sign In or Manage Now (top right corner).
Click Create a profile.
Enter your business name.
If you don't see your business name add your city and choose the information that populates about your business.
In the business category section, you should see a category that represents your business or start typing a service you do.
You'll choose the closest business catetory you can. If you cannot find a category that represents your business select one that is the closest.
Click Next.
Choose whether you have a location customers can visit.
If you have a storefront, enter your business address.
If you don't have a storefront, select Service area businesses.
Click Next.
Add your business phone number and website (if you have one).
Click Finish.

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