Fuel Up Your Electrician Marketing & Hit The Gas
If a circuit is out in someone's home, they lose function. If you're missing part of your digital marketing plan, the same thing happens to your business. Can you afford that? While you get your clients wired up, we get your advertising fired up. It's not just random Facebook posts or a bare bones website. It's a pedal to the metal, full tilt boogie blitzkrieg custom designed to fit your needs. You're not like your competitors. You stand out. We make sure your marketing does, too.
5 Steps on How To Market An Electrician Service Business Today
1. Branding
Start here. Is your brand memorable? Does your logo stand out? Would people recognize your truck? There are literally hundreds of electricians near you - what makes you stand out? What is your Unique Selling Position (USP)? What do you do different from your competitors?
2. Calls to action
People want to do business with you on their terms - not yours. Don’t force your process on them… look for solutions like our Conversion Optimization package that helps your visitors communicate with you on their terms.
3. Integrate
If you are using a dispatch software of any kind, look for ways to integrate your site into your software! Make it easy for your customers and your staff.
4. Marketing
Decide how big you want your company to be revenue wise. Let’s say you want to be a million dollar per year company and not grow much past that… use this equation: $1,000,000 in sales x 5%. This is your total marketing budget. Now take 30% of that result - and that is a good number to spend on home services digital marketing.
5. Track
If you have made it this far you know - tracking helps you understand what’s working and what's not. Set up your free Google Analytics account!
Bonus Tip
Always have business cards on hand… and be sure they have an offer on them. Hand them out as if they are candy - in the grocery store line, as part of a tip at a bar or restaurant, at a high school football game or just to family and friends…always be engaged.
