Google Review Stars Are Falling, But The Sky Is Not

LeadsNearby Has A Plan Google just announced that the stars in many of your search results could soon be going away. While this change will not likely have much impact on your rankings, it does phase out one of the...

Last Updated: September 20, 2019

12 of the Most Effective Ways to Take Control of Your Online Reputation

Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it to your advantage? Your online reputation encompasses all of the following: What prospects find about...

Last Updated: September 19, 2019

Cost vs Value

Are You Making Your Choices Based On Cost or Value? How Choosing a Website Development Vendor is Like Choosing a Restaurant   When choosing a place to eat, what criteria do you base your decision? Price is likely not your...

Last Updated: September 19, 2019

Your Customer’s Opinion

Maximizing the Benefit of Reviews, Feedback and Testimonials   How can you get the most value and benefit from your customer’s opinion? To understand that, you have to know the difference between reviews, feedback and testimonials.   All three start with a business...

Last Updated: September 19, 2019

You Are What You E-A-T

What Does Your Website Feed Google? Search engine optimization “experts” write thousands of words each time Google releases a new update—i.e. Penguin, Panda and Hummingbird. While many of these pieces provide exceptional detail of each enhancement, most fail to point...

Last Updated: September 19, 2019

Content Marketing in 2014: Solving Your Users Problems

The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service oriented) to be competitive in the future, good content will be the result of strategy...

Last Updated: September 19, 2019

Capitalize On Your Influence Area for Multi-Location Local Search

Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a very important decision point for consumers. I'd suggest that the definition of multi-location can be...

Last Updated: September 19, 2019

What Does Google’s Hummingbird Mean to Local Service Contractors?

Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The hype leaves many local service contractors worried about the algorithm’s impact on their websites, search...

Last Updated: September 19, 2019

8 Content Marketing Ideas for Local Businesses

One of the best ways to drive traffic to your website and engage potential new customers is to offer valuable content customized for your target audience. Today, potential customers are inundated with constantly updated new content and advertising through their...

Last Updated: September 19, 2019

Owning Your Website

Do You Own Your Online Reputation? This series is dedicated to ensuring that you, not others, control your online reputation. Why is that important? Because your online reputation is valuable; whoever owns it controls a priceless stake in your business....

Last Updated: September 19, 2019

Do’s and Don’ts of the Review/Feedback World

Do – What Why Actively work to make your customer satisfaction exceptional Great service delivery has the highest likelihood of getting positive feedback Try to get feedback from every customer you provide service to This is the only complete way...

Last Updated: September 19, 2019

4 Evolutionary stages of Reputation Marketing

4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over the last decade. When your only marketing was Yellow pages, there was no need to...

Last Updated: September 19, 2019

Top 10 Most Cost-Effective Marketing Tactics for Service Professionals

There are literally 100’s of different marketing tactics you can try to get more leads. After exhaustively working with 1000’s of clients over the last 20+ years, we’re able to provide the following list of the most effective tactics you...

Last Updated: September 19, 2019

Little-known Secrets of the Paid Lead World

As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece together are the in-depth relationships between these vendors and the otherwise hidden secrets they don’t...

Last Updated: September 19, 2019

5+ Tips To Getting More Reviews

Research indicates that reviews influence nearly 82 percent of consumer purchases. That means four-fifths of people who need your services look at what others have said about you before they decide to invite you into their homes. Reviews present consumers with...

Last Updated: September 19, 2019

Database Marketing – Making your Own Opportunities

Make Your Own Opportunities Database Marketing = Pick Up the Phone and Call! Today I got a call from the dealership where I purchased my car and have had it serviced for the last two years. Here's the conversation: Dealer:...

Last Updated: September 19, 2019

The Three Questions Every Service Contractor Website Must Answer To Win Business

In the USA, 80% of all residential customers search online for information about companies before making a decision about who to hire. When developing your web strategy it’s vital to consider the three questions your website has to answer: What...

Last Updated: September 19, 2019

Per Click suggestions for Service Contractors

As a service contractor you are likely barraged by vendors telling you to do local PPC marketing with them. If you choose to use one of them, we’ve put together some suggestions you can discuss with them to make sure...

Last Updated: September 19, 2019

Advice on Dealing with Negative Reviews

With over 85% of your prospective clients turning to the internet to research, no home service professional wants to get bad reviews.  This is especially true as recent surveys confirm online reputation is the single largest factor people use to...

Last Updated: September 19, 2019