Call Now Mobile Wheel Flames Marketing Contact Us

Google Partners with HomeAdvisor

Partnership Is Not as Frightening As You’d Think

But It’s a Preview Into the Future for Service Contractors

A new partnership between Google and HomeAdvisor sent the service contractor community into a frenzy when it was announced on Friday, Nov 13.

According to the press release, the partnership will allow homeowners to book appointments with home service professionals through Google.Google-HomeAdvisor Partnership

Despite the outcry that this change will impact the Google search results, it’s worth pointing out that the HomeAdvisor integration is only going to be used in the Google Places Business Profile (also known as the Google MyBusiness profile or GMB by acronym lovers), according to the press release.

This is an important detail from the announcement because it’s said to only impact the GMB profile, which has already been severely decreased in importance throughout 2015. For those of you utilizing tools to radically improve your local SEO throughout your service area, that will not be impacted at all. So this is less of the nightmare scenario than it might have appeared at first glance.

This announcement also comes on the heels of important events for each company:

All of these changes support a post I made to the Service Roundtable community a few months ago: the new ‘local on-demand economy’ LODE is gaining momentum.

LODE refers to ‘transactional’ marketing front end companies like the new Amazon Services and Angie’s List Snapfix, as well as HomeAdvisor and Thumbtack. Consumers purchase home contracting services directly from these companies, who own and manage the customer relationship.
It’s worthy to note that HomeAdvisor and Thumbtack were originally set up to just sell the lead to the service contractor and not stay in the relationship. Angie’s List and Amazon actually work as an intermediary between the customer and the contractor. And now, Google is getting into the mix.

Overall these trends are going to be transformative – but they do not need to be overtly frightening. Smaller firms and those who don’t perform outstanding service will likely end up as commoditized labor, using one of these transactional engines to get their leads.

Incidentally, I’ve been asked to contribute a chapter on this subject in an upcoming book and I’d ask anyone who wants to comment on this phenomena to reach out to me directly—I’m hoping to leverage a clever story into a meaningful commentary.

As many of you know, we strongly feel that outstanding contractors with strong brands can and are building long-term relationships with their customers. That is the ONLY real defense from these on-demand methods.

Preventative actions you need to be taking now:

1. Perform outstanding work (your best marketing is excellent customer service)
2. Increase your digital / online marketing presence (or digital wrap) – be everywhere your customers and prospects research
3. Stay in touch with your customers (so someone else doesn’t have a chance)
4. Repeat

–Bob Misita

» «
DOMINATE LOCALLY Service Providers Trust LeadsNearby
Logo Lba Services Logo All Wet Irrigation Lawn Care Lighting Logo Bensons Heating And Air Conditioning Logo Clear The Air Logo Northwest Fire Systems Logo Climate Plus Logo Aaa Appliance Logo Hurlburt Heating Ac And Plumbing Logo K And D Factory Services Logo Chrome Heating And Air Logo All American Door Logo Hobaica Services Logo Federal Electric
DRIVE RESULTS / 25 Minute Consultation
Leaders In The Industry We Work With The Best

LeadsNearby provides customized and scalable marketing solutions that drive results for service providers. We work with some of the biggest names in the business and are ready to work with you.

With marketing solutions tailored to your business, our service gives you more opportunities to make money and grow your company. We also help you do business more efficiently with technological integrations that are specific to your industry.
Schedule A Quick Marketing Consultation
GET RESULTSMarketing That Works
Marketing Services of Interest
Google Business Profile
Website Design & Build
Dispatch Software Integrations
Chat & Easy Booking Form
Email Marketing
Paid Ads
Social Media
Full Service Digital Marketing
What Date Is Convenient For You?
What time of day is best for you?
First Available
Back Next