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Hockey and SEO

Conversion is the Goal

By Bob Misita

At risk of being cliché, I’m going to use a sports analogy to compare search engine rankings with conversions.

May 2, 2016, the Pittsburgh Penguins and the Washington Capitals face off in Round 2, Game 3 of the Stanley Cup Playoffs. Series is tied […]

By |2019-09-19T16:43:30+00:00May 4th, 2016|0 Comments

User Intent VS Brand Visibility

Latest Google Move Could Make Small Businesses Invisible

When Google confirmed last month that it is removing paid ads from the right side of its search engine results page (SERP), industry analysts interpreted it as yet another step toward the ever-evolving goal of improving the user intent.

But it’s the […]

By |2019-09-19T16:43:30+00:00March 8th, 2016|0 Comments

Public Profile Hijacking

Written By Brian West

In the modern arena of internet marketing, many potential avenues make up a marketing plan. Missing from many of them is true transparency into the actual value each provides.

Many local contractor companies sign up for paid advertising services through YellowPages, DEX Media or other well […]

By |2019-09-19T16:43:30+00:00March 7th, 2016|0 Comments

80-20

Attract Prospects Using What They Think They Need

Convert Them By Educating Them On What They Actually Need

Each person who looks for your service has a specific need for which they turn to the internet for help. They search Google, Bing or Yahoo for:

  • “Air Conditioning Replacement” when […]
By |2019-09-19T16:43:30+00:00December 28th, 2015|0 Comments

Google Partners with HomeAdvisor

Partnership Is Not as Frightening As You’d Think

But It’s a Preview Into the Future for Service Contractors

A new partnership between Google and HomeAdvisor sent the service contractor community into a frenzy when it was announced on Friday, Nov 13.

According to the press release, the […]

By |2019-09-19T16:43:30+00:00November 16th, 2015|1 Comment

Changes to Google My Business and Map Listings

Will Map Pack Go Away in Lieu of a New Google Profit Center?

Written by Brian West

For a few years, a local service company could rely on creating a well-optimized Google+ My Business page to give them easy access to high rankings in the Map Packs section of the […]

By |2019-09-19T16:43:30+00:00October 23rd, 2015|1 Comment

Come See LeadsNearby at ComforTech 2015

Come see LeadsNearby at Comforttech where we bring together the latest trends and business solutions for mechanical contractors involved in HVACR, Hydronics and Plumbing. Join us as we educate and inspire business transformation while delivering insight on the latest industry trends that are impacting business owners and service professionals. The Expo environment provides an opportunity to learn more […]

By |2019-09-19T16:43:30+00:00August 21st, 2015|Comments Off on Come See LeadsNearby at ComforTech 2015

8 Content Marketing Ideas for Local Businesses

One of the best ways to drive traffic to your website and engage potential new customers is to offer valuable content customized for your target audience. Today, potential customers are inundated with constantly updated new content and advertising through their social networks and around the web, most of […]

By |2019-09-19T16:43:30+00:00October 24th, 2013|Comments Off on 8 Content Marketing Ideas for Local Businesses

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