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Google’s New Guidelines Focus on Mobile, Local and “Needs Met”
Google released an update to its Google Search Quality Raters Guidelines on Thursday, November 19. This is the latest update to the ever-evolving guidelines, which…
Do Two New Partnerships Signal A Change in How Google Addresses User Needs?
What does yesterday's Google’s ScribbleLive partnership and its new relationship with HomeAdvsor mean to the company’s natural, algorithmic search results? While Google has continually sold…
Google Partners with HomeAdvisor
Partnership Is Not as Frightening As You'd Think But It's a Preview Into the Future for Service Contractors A new partnership between Google and HomeAdvisor…
Google Unveils New Artificial Intelligence Toolset
Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved…
5 Reasons You Need a 2016 Marketing Plan
Did you know that about 44% of small businesses – those with less than 50 employees – have written marketing plans? That means they’re likely…
Content Marketing on the Rise for 2016
LeadsNearby strongly believes in hyperlocal content and its more expansive cousin creative content marketing, as this article states. These disciplines are on the rise as…
Yelp Owns Your Reviews On Its Site
Once again, Yelp proves that it, not the business owner, is in charge the profiles and reviews on its site. This article shows the lengths…
Come See LeadsNearby at ComforTech 2015
We look forward to seeing you at ComforTech 2015 September 15-17 at the America’s Center Convention Complex in St. Louis! Stop by to see us…
You Are What You E-A-T
What Does Your Website Feed Google? Search engine optimization “experts” write thousands of words each time Google releases a new update—i.e. Penguin, Panda and Hummingbird.…
Content Marketing – Solving Your Users Problems
The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service…
Capitalize On Your Influence Area for Multi-Location Local Search
Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…
What Does Google’s Hummingbird Mean to Local Service Contractors?
Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The…
