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Capitalize On Your Influence Area for Multi-Location Local Search
Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…
What Does Google’s Hummingbird Mean to Local Service Contractors?
Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The…
The Most Effective Ways to Take Control of Your Online Reputation
High-Impact Tactics for Reputation Dominance In the local service industry, your reputation isn't just a "vanity metric"—it is your digital closing rate. While anyone can…
Little-known Secrets of the Paid Lead World
As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…
PPC Recommendations for Home Service Contractors
Stop Lighting Your Marketing Budget on Fire Let’s be honest, as a home service contractor, you’re constantly bombarded by "marketing experts" promising to make your…
4 Evolutionary Stages of Reputation Marketing
4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…
