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Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved…

Did you know that about 44% of small businesses – those with less than 50 employees – have written marketing plans? That means they’re likely…

Marketing Programs That Get Results As a business owner, you know how important it is to get new leads. If the phone isn’t ringing, you’re…

The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service…

Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…

Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The…

High-Impact Tactics for Reputation Dominance In the local service industry, your reputation isn't just a "vanity metric"—it is your digital closing rate. While anyone can…

As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…

Stop Lighting Your Marketing Budget on Fire Let’s be honest, as a home service contractor, you’re constantly bombarded by "marketing experts" promising to make your…

4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…