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As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…

Database Marketing = Pick Up the Phone and Call! Today I got a call from the dealership where I purchased my car and have had…

In the USA, 80% of all residential customers search online for information about companies before making a decision about who to hire. When developing your…

As a service contractor you are likely barraged by vendors telling you to do local PPC marketing with them. If you choose to use one…

4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…