Screening Your Reviews
Google’s second noteworthy update attempts to prevent “review gating”, the act of selectively soliciting positive reviews from your customers. Rest assured, LeadsNearby’s Reputation Builder program powered by Nearby Now has never enabled so-called “review gating”.
What is “review gating”? If your review tool has a pre-review screening process in which you ask if the person is happy or unhappy with your service or you ask someone to rate your service before requesting a review, you are “review-gating”.
In other words, when your customer indicates that they are satisfied, they will get a review request. When they indicate they are dissatisfied, they will be sent to a form to complete that the public will never see.
There are many platforms out there that incorporate “review gating”, including ones that suggest they don’t or offer the option to.