All Posts

What Does Your Website Feed Google? Search engine optimization “experts” write thousands of words each time Google releases a new update—i.e. Penguin, Panda and Hummingbird.…

The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service…

Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…

Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The…

Do You Own Your Online Reputation? This series is dedicated to ensuring that you, not others, control your online reputation. Why is that important? Because…

Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it…

As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…

Database Marketing = Pick Up the Phone and Call! Today I got a call from the dealership where I purchased my car and have had…

In the USA, 80% of all residential customers search online for information about companies before making a decision about who to hire. When developing your…

As a service contractor you are likely barraged by vendors telling you to do local PPC marketing with them. If you choose to use one…

4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…