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You Are What You E-A-T
What Does Your Website Feed Google? Search engine optimization “experts” write thousands of words each time Google releases a new update—i.e. Penguin, Panda and Hummingbird.…
Content Marketing – Solving Your Users Problems
The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service…
Capitalize On Your Influence Area for Multi-Location Local Search
Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…
What Does Google’s Hummingbird Mean to Local Service Contractors?
Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The…
Owning Your Website
Do You Own Your Online Reputation? This series is dedicated to ensuring that you, not others, control your online reputation. Why is that important? Because…
12 of the Most Effective Ways to Take Control of Your Online Reputation
Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it…
Little-known Secrets of the Paid Lead World
As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…
Database Marketing – Making Your Own Opportunities
Database Marketing = Pick Up the Phone and Call! Today I got a call from the dealership where I purchased my car and have had…
The Three Questions Every Service Contractor Website Must Answer To Win Business
In the USA, 80% of all residential customers search online for information about companies before making a decision about who to hire. When developing your…
Per Click Suggestions for Service Contractors
As a service contractor you are likely barraged by vendors telling you to do local PPC marketing with them. If you choose to use one…
4 Evolutionary Stages of Reputation Marketing
4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…
