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Owning Your Website
Do You Own Your Online Reputation? This series is dedicated to ensuring that you, not others, control your online reputation. Why is that important? Because…
Do’s and Don’ts of the Review/Feedback World
Continue reading more of our Reputation Management resources.
12 of the Most Effective Ways to Take Control of Your Online Reputation
Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it…
Little-known Secrets of the Paid Lead World
As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…
5+ Tips To Getting More Reviews
Research indicates that reviews influence nearly 82 percent of consumer purchases. That means four-fifths of people who need your services look at what others have said…
Database Marketing – Making Your Own Opportunities
Database Marketing = Pick Up the Phone and Call! Today I got a call from the dealership where I purchased my car and have had…
The Three Questions Every Service Contractor Website Must Answer To Win Business
In the USA, 80% of all residential customers search online for information about companies before making a decision about who to hire. When developing your…
Per Click Suggestions for Service Contractors
As a service contractor you are likely barraged by vendors telling you to do local PPC marketing with them. If you choose to use one…
Advice on Dealing with Negative Reviews
With over 85% of your prospective clients turning to the internet to research, no home service professional wants to get bad reviews. This is especially…
Sweet 16 Review and Local Business Sites
As a service contractor it is vitally important to build your online presence so your prospects can find you anywhere they may search. While there…
4 Evolutionary Stages of Reputation Marketing
4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…
