Local Service Ads - Lead Generation
If you’re a service contractor who hasn’t signed up for Google’s Local Services Ads (LSA), the best time to do so is now! That’s because Google is currently rolling out LSA nationwide, giving qualifying contractors the ability to appear in more areas that they serve.
LeadsNearby has compiled all the info you need to understand how to successfully use these ads to gain more customers. Learn more about the details and benefits of Local Service Ads for your HVAC, Plumbing, Electrical or other home service business.
But first, it’s important to understand the roll out in more detail and what it means for you.

What Are Google Local Service Ads?
LSA are a Google paid advertising tool specifically made for service businesses. These ads are highly valuable because they show up above organic results. They’re basically the first thing a user will see on a Google search results page when they search for a service business in their area.
- Included in these ads is your business name, tracking phone number, hours of operation, Google reviews and star ratings.
- LSA will appear on desktop, tablet and mobile searches.
- LSA are also often the first results returned in voice searches for local contractors made through Google Assistant.
You list which services you offer in your profile. You aren’t selecting keywords, but are instead selecting categories. For example, an HVAC company may select service categories like AC maintenance, install AC, repair AC and so forth. A consumer can see your ad if their search matches your services and they are in your service area. Google wants searchers to find the right fit for their needs.
Sign Up For Local Services Ads Today & Be Found By More Customers!
Previously, LSA were only available in mostly larger metro areas, but Google is now expanding LSA throughout the entirety of the U.S. across 14 verticals:
- Appliance Repair
- Carpet Cleaning
- Electrician
- Garage Door
- House Cleaning
- HVAC
- Lawn Care
- Locksmith
- Moving Company
- Pest Control
- Plumber
- Roofing
- Water Damage Restoration
- Window Cleaning
This means that businesses using LSA will have more opportunity to show up at the top of Google search results in more places than before!
If you are already using LSA within a certain area, but were waiting for your ads to appear in other nearby regions you service, go ahead and update your info to include these ZIP codes so your ads will show there when the ZIP code goes live.
Here is an example of a desktop search with LSA returned at the top:

Google Tries to Match Valid Leads To Your Business
A great feature of LSA is that they aren’t really pay per click ads. Instead, they are more pay per lead ads. You don’t pay when searchers click on your ad. You only pay when you receive a valid lead. Google counts a lead as valid when:
- A customer calls you and you answer the phone and speak with them
- A customer leaves you an email or text message
- A customer leaves you a voicemail
You can dispute some leads as invalid and potentially receive a credit back from Google. If you want to dispute a lead, you’ll have up to 60 days to do so.
Situations that may be considered invalid leads:
- Calls from a location not in your profile
- No contact info was left by a customer
- Someone dialed the wrong number
- An automated recording calls you
- Someone calls you for a service not listed in your profile