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Do Two New Partnerships Signal A Change in How Google Addresses User Needs?
What does yesterday's Google’s ScribbleLive partnership and its new relationship with HomeAdvsor mean to the company’s natural, algorithmic search results? While Google has continually sold…
Google Partners with HomeAdvisor
Partnership Is Not as Frightening As You'd Think But It's a Preview Into the Future for Service Contractors A new partnership between Google and HomeAdvisor…
Google Unveils New Artificial Intelligence Toolset
Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved…
Changes to Google My Business and Map Listings
Will Map Pack Go Away in Lieu of a New Google Profit Center? Written by Brian West For a few years, a local service company…
Is Your Customer Loyalty Program a Punishment or Reward?
Ensure Your Loyal Customers Get the Value They’ve Earned! Do you remember when a manufacturer’s rebate meant getting a check in the mail for purchasing…
5 Reasons You Need a 2016 Marketing Plan
Did you know that about 44% of small businesses – those with less than 50 employees – have written marketing plans? That means they’re likely…
Content Marketing on the Rise for 2016
LeadsNearby strongly believes in hyperlocal content and its more expansive cousin creative content marketing, as this article states. These disciplines are on the rise as…
Yelp Owns Your Reviews On Its Site
Once again, Yelp proves that it, not the business owner, is in charge the profiles and reviews on its site. This article shows the lengths…
Come See LeadsNearby at ComforTech 2015
We look forward to seeing you at ComforTech 2015 September 15-17 at the America’s Center Convention Complex in St. Louis! Stop by to see us…
Cost vs Value
Are You Making Your Choices Based On Cost or Value? How Choosing a Website Development Vendor is Like Choosing a Restaurant When choosing a place…
Your Customer’s Opinion
Maximizing the Benefit of Reviews, Feedback and Testimonials How can you get the most value and benefit from your customer’s opinion? To understand that, you…
You Are What You E-A-T
What Does Your Website Feed Google? Search engine optimization “experts” write thousands of words each time Google releases a new update—i.e. Penguin, Panda and Hummingbird.…
