Do You Have A Brand Or Just A Logo?

Branding Is Essential For Service Companies

Although some people use the words interchangeably, the two are not the same thing. While your logo visually identifies your company, your brand shapes the way people perceive your entire operation.

A good brand identity is an extension of your company’s values, goals, and most importantly, your company’s personality. The reason you pick colors and mascots or elegant lettering for your logo is because you’re trying to get people to feel a specific emotion when they think about your company.  It’s important to know how you want people to feel about your company before you start this process. 

That’s just one of the things a good marketing company should be doing for you.

You Need Branding That Brings Your Company To Life!

A lot of companies have memorable mascots or imagery to go with their name, but it’s what you do with them that makes your brand come to life.

When Climate Plus signed on with LeadsNearby, Content Strategist, Nick Smith, saw more than a company with a drawing of a smiling thermostat- he saw an opportunity to showcase the company’s personality. 

“This company is a fun company. They are helpful. So, we suggested that this character, who we named Cozee, could have a space on their website where he’d present some simple science experiments kids could do at home, with their parents.” 

The client jumped at the idea because it would help differentiate them from the competition in a meaningful way.

“Cozee’s Comfort Science isn’t going to drive people to the site, but they’re gonna remember that idea. That’s not something that you get on every contractor’s website.”