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Do You Have A Logo Or Brand?
Your Logo Has To Reinforce Your Brand
Are you an industrial HVAC company? A family-owned plumber? Do you do electrical work for high-end, commercial properties? Can someone tell what you do from looking at your logo?
You probably wouldn’t take your kids to a daycare whose name is written in a squiggly, death-metal font. Make sure that your logo is sending the message you want your customers to get.
“You want your brand to be recognizable, but you also want it to be unique,” says Rosa Shepard, LeadsNearby’s Design Team Lead.
“A lot of times, people purchase the first clipart that looks interesting, but be careful. If it’s on the first or second page of your search results, chances are other people in your industry are buying that art for their business as well.”
The right designer also understands that your logo has to work on something as big as a truck or billboard while also working in a tiny social media profile picture. This isn’t always an easy thing to do.
“People will come to us with their slogan in a logo because they don’t realize that when you shrink it down, it’s not going to look like anything.”
If you’re not happy with the way your logo represents your brand across all of the different places it shows up, it might be time for a marketing consultation!
The Way You Use Your Logo Brings Your Company To Life
A lot of companies have memorable mascots or imagery to go with their name, but it’s what you do with them that makes your brand come to life.
When Climate Plus signed on with LeadsNearby, Content Strategist, Nick Smith, saw more than a company with a drawing of a smiling thermostat- he saw an opportunity to showcase the company’s personality.
“This company is a fun company. They are helpful. So, we suggested that this character, who we named Cozee, could have a space on their website where he’d present some simple science experiments kids could do at home, with their parents.”
The client jumped at the idea because it would help differentiate them from the competition in a meaningful way.
“Cozee’s Comfort Science isn’t going to drive people to the site, but they’re gonna remember that idea. That’s not something that you get on every contractor’s website.”