To access your GBP page, head to Google Business Profile or Google Local. They will both take you to the same place or ask you to log in if you’re not. Once you’re signed in, you’ll land on your Google Business Profile account page.

Suppose you’re concerned about fluctuations in your GBP interactions, such as fewer calls or clicks. In that case, you may also want to explore potential changes in Google’s search engine results that could affect visibility.

Key Steps to Viewing Your Performance Metrics

Click on Performance to open a new window with tabs for the following metrics:

Overview: These are all the interactions with your Google Business Profile.
Calls
Messages: If you’ve enabled messages, stay logged in and respond quickly, as Google tracks response times.
Bookings: Shows data if bookings are enabled through your GBP page.
Directions: How many people clicked on your address for directions.
Website Clicks: Number of clicks on your website from your GBP page.

Above those tabs, you will see a box labeled Time Period with a range of dates displayed inside. The default setting is the last 6 months’ worth of data. That is what is displayed on the Overview when you open it.

→ If you’re using Google Local Service Ads (LSAs), check out our guide on optimizing LSAs for further engagement strategies that can work alongside your GBP metrics.

How Do I View Year-Over-Year Data In My Google Business Profile?

You can also look at year-over-year numbers by changing the date range in Time Period. In order to get the most accurate data, though, the month that you’re viewing must be over. Otherwise, you will be comparing an incomplete month to a completed one.

For example, we’ll look at the February numbers. You simply double-click February and click Apply. This will give you the numbers comparing it to February of last year. Now, each of the tabs will display the information from this date range.

Quick Tips for Using GBP Data Effectively

Review Monthly: Regularly check metrics to track trends and respond to shifts in visibility.
Encourage Customer Interaction: Reviews, messages, and bookings indicate high engagement, which Google rewards with greater visibility.
Coordinate with LSAs: LSAs are a strong complement to GBP, so try synchronizing these efforts.

Checklist for Maintaining Your GBP:

Ensure GBP and LSA information match perfectly (name, address, phone number).
Update service areas and hours quarterly to reflect any changes.
Respond to customer reviews and messages promptly.

Using GBP to Fuel Broader Lead Generation Strategies

GBP performance metrics are valuable components of your lead generation strategy. For additional insights on using GBP data as part of your SEO success strategy or understanding how it contributes to lead generation, see our related resources.

Curious about optimizing your GBP further? Call 919-758-8420 or schedule a free marketing assessment and discover ways to leverage GBP for long-term growth!

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