Demand vs. Desire In Marketing

Navigating The Ebbs & Flows Of Customer Need (more…)

Loyalty Program: Punishment or Reward?

Loyal Customers Need To Get The Value They’ve Earned! (more…)

Looking Into The Future

24 Predictions For 2024 From Bob Misita & Mark Sherwin, Co-Founders Of LeadsNearby When asked about predictions for 2024, Mark Sherwin, President and Co-Founder of…

Short-Term Goals: Stepping Stones To Success

A Small Approach To Big Challenges Businesses tend to focus on big milestones like revenue goals, but it’s easier to accomplish things when you take…

The Gift Of Giving

Get The Most Out Of Customer Appreciation Gifts Contests are a great way to generate leads for your home service business because people love to…

Handling Holiday Emails

Make The Most Out Of A Chance To Humanize Your Company Holiday emails are a great way to reinforce your brand with current and prospective…

How To Run A Contest (And Why!)

Doing Good Is Good For Your Home Services Business Who doesn’t love a chance to win something? It’s the reason people love a contest! You…

Holiday Helper (Email Calendar Guidance)

Suggestions On Major (& Some Minor) Holidays Not every company has a message that fits with every holiday—and that's okay. It’s important to think strategically…

Marketing Automation Case Study: Southside Plumbing Grows Revenue 263%

8 Months Of Upside For Southside It’s easy to list the benefits of a marketing automation (MA) program from LeadsNearby: MA delivers messages along a…

Automating Customer Retention

Keep Passive Clients Engaged With Segmented Campaigns We’ve already established how marketing automation (MA) helps you do more with less, and even how MA can…