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What Can Fitbit Teach You About the Health of Your Keywords?
During an impromptu road trip last month to see family in Pennsylvania, I stopped at West Virginia’s New River Gorge Bridge, an engineering marvel that…
Hockey and SEO
Conversion is the Goal By Bob Misita At risk of being cliché, I’m going to use a sports analogy to compare search engine rankings with…
Desperation Vs. Brand Building
Is An Immediate Influx Of Leads The Only Way To Save Your Business? (more…)
The 80/20 Rule: Attract Prospects Using What They Think They Need
Convert Them by Educating Them on What They Actually Need (more…)
Google’s New Guidelines Focus on Mobile, Local And “Needs Met” (Updated)
Needs Met: The Core Of Google's Purpose (more…)
Google Partners with HomeAdvisor
Partnership Is Not as Frightening As You'd Think (more…)
5 Reasons You Need a 2016 Marketing Plan
Did you know that about 44% of small businesses – those with less than 50 employees – have written marketing plans? That means they’re likely…
Lead Conversion
Marketing Programs That Get Results As a business owner, you know how important it is to get new leads. If the phone isn’t ringing, you’re…
Content Marketing – Solving Your Users Problems
The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service…
Capitalize On Your Influence Area for Multi-Location Local Search
Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…
What Does Google’s Hummingbird Mean to Local Service Contractors?
Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The…
12 of the Most Effective Ways to Take Control of Your Online Reputation
Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it…
