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Needs Met: The Core Of Google's Purpose (more…)

Partnership Is Not as Frightening As You'd Think (more…)

Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved…

Did you know that about 44% of small businesses – those with less than 50 employees – have written marketing plans? That means they’re likely…

Marketing Programs That Get Results As a business owner, you know how important it is to get new leads. If the phone isn’t ringing, you’re…

The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service…

Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…

Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The…

Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it…

As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…

As a service contractor you are likely barraged by vendors telling you to do local PPC marketing with them. If you choose to use one…

4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…