Hobaica Services Success Story

Hobaica Services of Phoenix, Arizona makes relationship building a cornerstone of their residential HVAC and plumbing business. Luckily, they met a digital marketing agency for whom relationship building is also a professional philosophy.

The Need For Reviews

Hobaica began using the Nearby Now platform through LeadsNearby in 2014. After much success with the review platform contributing to increased Top 10 keywords rankings, Hobaica decided to expand their relationship with LeadsNearby.

New Website & Other Services

Hobaica signed up for a website, monthly social stories, a citations program and pay-per-click services in January 2016.

New Website

The new site launched in April 2016 much to the benefit of Hobaica, seeing significantly increased visitor interaction. Before LeadsNearby launched their new website, Hobaica had 296 top 10 keyword rankings in March of 2016. They now enjoy 887 top 10 keyword rankings in October of 2018.

LeadsNearby provided professional design practices for the new site including:

The following data represents the monthly average of new visits during the 12 months preceding the new LeadsNearby site, versus the monthly average of new visits during the first 12 months of having a LeadsNearby designed and managed website. The increase in visitors on average is seen on all fronts, leading to more chances for conversion.

  • Mobile design optimization.

  • Search engine friendly website structure.

  • SEO for each page.

  • Easy to use navigation built to foster conversions.

The following data represents the monthly average of new visits during the 12 months preceding the new LeadsNearby site, versus the monthly average of new visits during the first 12 months of having a LeadsNearby designed and managed website. The increase in visitors on average is seen on all fronts, leading to more chances for conversion.

New Visits OverallNew Desktop VisitsNew Mobile Visits
During The 12 Months Before A LeadsNearby Website974 per month on average642 per month on average248 per month on average
During The First 12 Months With A LeadsNearby Website3,139 per month on average715 per month on average1,611 per month on average

New Visits Overall: an increase of 2,165 per month on average.

News Desktop Visits: an increase of 73 per month on average.

New Mobile Visits: an increase of 1,363 per month on average.

After the success of these combined strategies, Hobaica opened up a new plumbing division and brought on additional team members to keep up with their business growth.

A Complete Rebranding

Hobaica started the process of a total rebranding in the Spring of 2018 and LeadsNearby redesigned the site and launched it in March 2018 with enhanced user-friendliness, SEO and the new branding elements, further enhancing Hobaica’s digital presence and brand awareness.

Automated Customer Engagement

During the Summer of 2018, Hobaica expanded their customer engagement efforts with Automated Customer Engagement services. From June 1st, 2018 to October 31st, 2018, Hobaica earned over $778,000.00 in sales partially attributed to the new LeadsNearby email campaigns.

With targeted email campaigns, Hobaica was able to uncover potential revenue while continuing to build stronger relationships with their clients by regularly keeping in touch. This automated program makes life easier for Hobaica, as it is integrated with their field service software, so that any time a client’s information is updated, they are properly added to or removed from applicable email campaigns.

“We can connect the revenue attributed to the marketing automation emails. We see more real time data and how that is linking to our opportunities. That is huge. We’re seeing a big benefit there.” – Louis Hobaica – Co-Owner of Hobaica Services

Great Things on The Horizon

As LeadsNearby successfully helps Hobaica meet their marketing goals, their relationship continues to grow stronger.

Since partnering with LeadsNearby, Hobaica has seen quite the increase in online visibility.

This chart helps to give an idea of how Hobaica’s Top 10 Keyword Rankings progressively increased as they used Nearby Now, a LeadsNearby website and then a rebranded website from LeadsNearby.

Check out the Hobaica homepage and Phoenix, AZ city page to see their unique design.