Marketing + Shortcuts = Problems

3 Ways Cheating Google WILL Backfire ...And 3 Ways To Do It Right! (more…)

What Is SGE?

How Is AI Changing Google Search? (more…)

Do Two New Partnerships Signal A Change In How Google Addresses User Needs? (Updated For 2025)

Google & Angi (Formerly HomeAdvisor): What Their Partnership Means For You (more…)

Advanced Guide to Google Local Service Ads (GLSA Optimization Strategies)

Turn Your LSAs Into A Digital Storefront Display (more…)

How Can I Get More Local Customers for My Home Service Business?

What Are Google Local Service Ads? How Can LSAs Help My Home Service Business? (more…)

Google Local Services Ads: Rollout Through Current Evolution

LSAs - Optimization Strategies and Performance Insights (more…)

Getting Beyond Google

Search Is Taking People To More Places Every Day (more…)

Google’s Home Service Ads Expand Across the Country

Take Action & Avoid The Hassle of Lost Revenue Local service contractors need to take action today to ensure they can participate in the expansion…

June’s AdWords Change Could Blow Your Budget

Prepare Now to Avoid Draining Your Campaign Funds Google is changing the way it handles Enhanced Cost Per Click (ECPC) and it could cost you…