June’s AdWords Change Could Blow Your Budget

Prepare Now to Avoid Draining Your Campaign Funds Google is changing the way it handles Enhanced Cost Per Click (ECPC) and it could cost you…

What Can Fitbit Teach You About the Health of Your Keywords?

During an impromptu road trip last month to see family in Pennsylvania, I stopped at West Virginia’s New River Gorge Bridge, an engineering marvel that…

Google’s New Guidelines Focus on Mobile, Local And “Needs Met” (Updated)

Needs Met: The Core Of Google's Purpose (more…)

Google Unveils New Artificial Intelligence Toolset

Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved…

Capitalize On Your Influence Area for Multi-Location Local Search

Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…

12 of the Most Effective Ways to Take Control of Your Online Reputation

Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it…

Little-known Secrets of the Paid Lead World

As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…

Per Click Suggestions for Service Contractors

As a service contractor you are likely barraged by vendors telling you to do local PPC marketing with them. If you choose to use one…

4 Evolutionary Stages of Reputation Marketing

4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…

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