Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved…
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Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…
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Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it…
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As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…
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As a service contractor you are likely barraged by vendors telling you to do local PPC marketing with them. If you choose to use one…
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4-Evolutionary-stages-of-Reputation-Marketing As with most things, the Best Practices for Reputation Marketing (also known as reputation management, social proof or review marketing) have significantly evolved over…
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