Top 10 Most Cost-Effective Marketing Tactics for Service Professionals
There are literally 100’s of different marketing tactics you can try to get more leads. After exhaustively working with 1000’s of clients over the last 20+ years, we’re able to provide the following list of the most effective tactics you can use (several clients have been able to lower their marketing spend from 10%+ of revenue to below 5%). The methods below WILL provide the highest return on every dollar spent – if you are a business that provides excellent customer service. You may be surprised at a few – and by several that were left off.
- Have an up-to-date Company website with all your contact information. This basic step is needed as a foundation to any successful online program. Many other steps can leverage the website for additional benefit.
- Create & Claim profiles on Top local business & social media sites – including Google Plus, Yelp, Angie’s List, YP.com, Bing, Facebook, Foursquare and Twitter. Claiming gives you control over what is displayed – and you can typically respond to reviews.
- Submit your business profile data to an aggregator feed – this assures your (accurate and consistent) information extends to several hundred additional profile sites.
- Offer Customer financing – Use conventional bank programs and more innovative 0% programs you make sure every customer that wants to can buy.
- Offer coupons – everyone loves to get a deal; coupons allow you to make your prospects feel better about their purchase.
- Run Deals – on sites like Angie’s List, Living Social, Groupon, etc. These deals have fixed per sale acquisition costs and can boost new customer leads substantially.
- Increase Loyalty – offer your past customers specials or better yet, run deals on your own company branded deal site (new tools make this possible). Your customers remain loyal to you and you can keep more of the proceeds.
- Increase your SEO with dynamic content – leverage your technicians to build tremendous dynamic content. Service summaries, before & after photos and reviews can all be generated as part of normal operations and automatically update your website leveraging new tools.
- Proactively Request Reviews – every satisfied customer can help build your online reputation – Reviews are the single most important decision factor for new customers.
- Monitor your reputation – available tools can monitor what your customers are saying about your business 24/7 and notify you daily so you can respond.
LeadsNearby is a marketing services agency that specializes in developing cost-effective lead generation plans for local service business clients. We offer low-cost foundation marketing subscriptions as well as fully-customized solutions using a unique blend of online marketing (be found), customer acquisition (be selected) and loyalty marketing (be remembered) services that help businesses reach and build relationships with customers.