Google My Business Short URLs Make It Easier For Contractors to Market

Drive More Customers To Your Listing with a Shorter Google My Business URL

Google My Business (GMB) now allows you to create a shorter URL, or short name, for your profile. You can use this shortened URL to direct people to your GMB profile. LeadsNearby urges you to make a short URL today before someone else gets the name you want. Read further to learn how.

What’s The Value of Short Names to Your Business?

A shorter, more identifiable URL makes it easier to direct people to your Google My Business profile so they can leave you reviews, easily find your contact info and see your photos and posts. It also makes it easier for you to put this link into other marketing materials such as your business card.

For example, instead of using a long unappealing link like this:

https://www.google.com/maps/place/LeadsNearby/@35.7390942,-78.8065857,17z/data=!3m1!4b1!4m5!3m4!1s0x89ac897a895ae0e5:0x2a966f7334081cdb!8m2!3d35.7390942!4d-78.804397

You can direct users with a link like this:

g.page/leadsnearby (sample only)

How Do I Make a Short Name?

If your company is verified in Google My Business, making a short URL is easy:

Log into your GMB profile.
Click the “Info” tab on the left.
Click the @ icon between your phone number and website on the menu to the right.
Create your short URL!

Additional Information About Short Names

You can make your short name between 5 and 32 characters long. It can include your business name, services (AC, electrician etc…), your location and any other info you want, as long as Google’s short name policies are not violated.

You’ll be able to change your short name URL 3 times each year (see update below).

As far as we know, including keywords in your short URL will not provide any SEO value, but feel free to use a keyword if you wish. If you find that someone else has claimed a short URL that you wanted, don’t worry! You can still use hyphens or slashes to get something similar:

For example, if your local competitor claims this short URL:

g.page/kentuckyhvac

You can create something similar like these:

g.page/kentucky-hvac

Google My Business Short URLs Make It Easier For Contractors to Market

Drive More Customers To Your Listing with a Shorter Google My Business URL

What’s The Value of Short Names to Your Business?

How Do I Make a Short Name?

Additional Information About Short Names

Update June 2021

GMB Phases Out Short Names