The Three Questions Every Service Contractor Website Must Answer To Win Business

Make Sure Your Website Answers These Three Questions:

• What services do you offer and what makes them unique?
• How much do your services cost and what value do I get for my money?
• What do your past customers say about their experience?

Prospective customers want to make sure that you perform the service they need, in the location they need it, and that they’re not going to get cheated. Even as AI continues to change search, the answers to these universal questions will keep your site competitive online.

How Do I Know If My Site Is Answering These Three Questions?

The easiest way to be sure you have complete, helpful answers on your site is to read it like you would if you were shopping for something. Don’t read your site like a salesperson or business owner. While your materials should show your business in the best light possible, it’s important to set a realistic picture from the beginning.

Here are important things to consider when answering each of the three questions on your site.

1. What Services Do You Offer And What Makes Them Unique?

This is another way of saying, “Does your business perform the work I need?” Often, this is the only question that a site will answer.

Don’t stop at listing your services. Explain what you do that makes your services different than competitors. Are you using special technology others don’t? Do you have a lowest-price guarantee? Do your techs talk like pirates during the service call? Whatever your differentiator is, include it when you answer what services you provide.

People are also checking if you work where they live. That’s why our websites feature dynamic service-area pages. We’ll talk more about this in reviews and expectations below.

2. How Much Do Your Services Cost And What Value Do I Get For My Money?

This is usually the scariest thing for businesses to include, but this information is becoming more important every day. Remember, read your website as the consumer, not the owner.

According to recent data, 85% of consumers expect to see pricing details on a website. This is critical for building trust, which makes purchasing decisions easier for new customers. Hidden or difficult-to-find pricing can lead to frustration and bounces.

Granted, every job has unique factors that affect price. Addressing price ranges is usually enough for people to feel confident they won’t be taken advantage of. Tie your differentiators into the pricing language so visitors understand the full value behind your numbers.

3. What Do Your Past Customers Say About Their Experience?

Reviews, star ratings, and other satisfaction measures are the bare minimum people expect—especially when verified by a third party.

Gone are the days when a simple testimonials page built trust. You need verified reviews. Using Nearby Now on your website not only makes review capture easier for your techs, but also adds fresh, optimized content to your site on a regular basis. Google looks very favorably on pages that are updated regularly.

Nearby Now dynamically creates location-specific pages each time a technician checks in to a new city. These local, SEO-focused pages increase trust with both search engines and human searchers—far more valuable than a static “cities we serve” list.

As an example, picture five techs in the field each day, working three different jobs:

• That’s 15 separate service calls per day.
• Roughly 300 service calls per month.
• Over 3,500 service calls per year.

With Nearby Now from LeadsNearby, you can harness that ongoing activity to create better search results and demonstrate real-world experience.

Contact us to learn about all the ways LeadsNearby can help your home service business. Whether you have a single truck or an entire fleet, we have the tools you need to grow.