Free Marketing Ideas
Community Involvement Means So Much To Your Business
As you might know, getting beyond Google and getting involved in your community is essential for a successful business. What you might not realize is that your level of involvement is actually what makes these strategies work! Social platforms, online groups, and other organizations are some of the best free marketing ideas available.
It’s not enough to have a Facebook profile and let it sit there.
These free marketing ideas can help your home services business succeed in a competitive marketplace without breaking the bank.
Get Digital: Be the Expert Online
This free marketing idea takes advantage of something you’ve already paid a lot for: your knowledge!
“Your experience is priceless,” says our Marketing Director. “Be a knowledge source and let people know that you own a business and would be happy to assist.”
You should not, however, answer questions in a way that makes it seem like you are expecting business in return or end with a call to action. That is basically a sales pitch, and your company probably has someone handling that approach already. Being an expert is more about building trust and exposure, two things that will benefit you tremendously when your sales team does come calling.
Places To Share Your Expertise:
- Nextdoor: Engage with residents, answer questions, and build trust as a helpful authority—without selling.
- Home-improvement & neighborhood groups: Many forbid selling, but they welcome useful answers that earn goodwill.
- Parent groups: Highly active communities where recommendations carry weight; show up consistently and help.
Get Social: Join Local Groups
Local groups help you get your business seen in a trusted setting, often with a built-in audience. Some even offer free advertising or member spotlights.
You can also attend local business networking events to meet like-minded people. Plus, each person you meet likely owns or manages a home that could use your services. Once you’re known to them, you have a much better chance of converting them to customers.
Jack Moore, COO of LeadsNearby, says, “Becoming a member of your local Chamber of Commerce is another great way to get local. These organizations provide credibility as well as opportunities for networking.”
Get Connected: Exchange Referrals With Related Businesses
One way to get ahead is to foster partnerships with businesses complementary to yours.
Jack says, “A plumbing company can collaborate with HVAC, electrical, garage door, pest control, and restoration companies. When you exchange referrals, you both broaden your client base.”
Customers often ask for recommendations because they’ve seen enough trust signals to hire your company. They’re hoping that pre-existing trust will help them solve the next problem faster. That puts you in a great position to recommend a partner—if you have one.
If you’re deciding who to partner with, connect with other owners on LinkedIn. Being part of a professional network broadens your exposure and opens up collaboration and cross-referral opportunities.
Get Involved To Get Ahead
Community involvement is so much more than just throwing your logo on a youth baseball team! Successful contractor marketing takes a multi-faceted approach, combining online visibility with active local engagement.
When people get good service from you, not only will they gladly give you the review you ask for, they also tend to jump in to support you on their own. Being active online gives loyal clients more chances to offer authentic, unsolicited endorsements.
If you can position yourself as an expert, foster customer advocacy, and build strategic relationships with complementary businesses, you’ll not only attract new clients—you’ll also solidify your reputation as the go-to business in your community.
Those are the best free marketing ideas to help you earn new business while bolstering your perceived authority.
Speaking of free, call for a consultation on your marketing strategy! We’re also happy to hear from you online if that’s more convenient.
