dos-and-donts_thumbs

Do –

What

Why

Actively work to make your customer satisfaction exceptional
Great service delivery has the highest likelihood of getting positive feedback
Try to get feedback from every customer you provide service to
This is the only complete way to truly understand your current customer satisfaction level.
Build a process to make sure you gather customer feedback
This means asking your customers if they are happy with your service – and asking them to provide feedback.
Make sure your publicly viewable reviews are 3rd party and legitimate
Today’s savvy consumers are unlikely to be swayed by unverified or 1st person testimonials added to your site whereas 3rd party verified reviews build trust.

Don’t –

What

Why

Let anyone post reviews to external review sites on behalf of your customers
This is a direct violation of every guideline in the industry.
Let anyone pull reviews from external sites back to your site
This is also a direct violation of most review site guidelines and may also represent copyright infringement.
Incentivize, discount or pay any of your customers to provide a review or feedback for your company
This turns them into a paid endorser which requires notation as such.

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continue reading more of our Reputation Management resources.