LeadsNearby strongly believes in hyperlocal content and its more expansive cousin creative content marketing, as this article states. These disciplines are on the rise as they give local businesses the opportunity to demonstrate Expertise—the first pillar of Google’s desired trilogy: Expertise, Authority and Trust (EAT).

In fact, LeadsNearby will be adding new content add-ons in 2016 such as email newsletters, guides, tips, blog writing, videos and more. These all not only add to the search engine visibility of the business but also add considerable credibility and makes more prospects choose to become customers.