- Introducing Our New Referral Program
- How Do I Know If I Am Overspending On Marketing?
- Advanced Guide to Google Local Service Ads
- 7 Customer Data Mistakes YOU Are Making
- How Can I Get More Local Customers for My Home Service Business?
- How Much Does Marketing Cost?
- Google Local Services Ads: Rollout Through Current Evolution
- Season-Specific Community Involvement Ideas
- Using AI To Enhance Nearby Now Checkins
- Adding Your Google Ads Account To Your Google Analytics
- V8 Scheduler: Quick Start Guide
- Geogrids In Nearby Now
- How To Add Questions & Answers On Your Google Business Profile
- Adding Quick Response Text Templates to LaunchSMS
- How To Respond To Customer Reviews On Your Google Business Profile
- Adding Your Google Business Profile To A Nearby Now Account
- Case Study: All-Inclusive Marketing Program
- Repair Ads Pay Dividends For LeadsNearby Clients
- Matt’s Plumbing Up 88% In January Revenue
- Understanding PPC Helps Comfort Pro Grow 22% In January
- Marketing Automation Case Study: Southside Plumbing Grows Revenue 263%
- 3 Ways Hydes Gets Found With Nearby Now
- 3 Ways Nearby Now Helps Your Plumbing Business
- Selecting Success For Smith Air Conditioning
Content Marketing on the Rise for 2016
LeadsNearby strongly believes in hyperlocal content and its more expansive cousin creative content marketing, as this article states. These disciplines are on the rise as they give local businesses the opportunity to demonstrate Expertise—the first pillar of Google’s desired trilogy: Expertise, Authority and Trust (EAT).
In fact, LeadsNearby will be adding new content add-ons in 2016 such as email newsletters, guides, tips, blog writing, videos and more. These all not only add to the search engine visibility of the business but also add considerable credibility and makes more prospects choose to become customers.
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