Pre-defined services have been an option in your Google Business Profile, (previously known as Google My Business,) as far back as 2019. Around that time we started selecting them for our managed GBP clients.
GBP Services Can Have an Impact on Your Local Rankings!
Recently we have noticed that Google is offering more options. Selecting, or not selecting them, can have a significant impact when people are searching for your services on Google Map results.
Are you a small business owner struggling to add services to your listings or you didn't even know that they are available? Look no further! Google tends to keep their newest features under wraps, making it hard to navigate their search interface.
Our SEO team has been way ahead of the game and started selecting services for our clients over 3 years ago when they first started showing up. Let us take the guesswork out of managing your listings.
Why It's Important to Take Advantage & Know About These GBP Changes
Now that your Google Business Profile (GBP) has the ability to be found for the specific services you offer, it's critical to make sure you are adding the right ones to your profile.
As you can see in the image below, Google does offer some help in choosing these services by suggesting things that traditionally fit your industry.
You simply click on the + to add it to your profile.