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User Intent VS Brand Visibility
Latest Google Move Could Make Small Businesses Invisible When Google confirmed last month that it is removing paid ads from the right side of its…
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Public Profile Hijacking
Written By Brian West In the modern arena of internet marketing, many potential avenues make up a marketing plan. Missing from many of them is…
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Google’s New Guidelines Focus on Mobile, Local and “Needs Met”
Google released an update to its Google Search Quality Raters Guidelines on Thursday, November 19. This is the latest update to the ever-evolving guidelines, which…
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Do Two New Partnerships Signal A Change in How Google Addresses User Needs?
What does yesterday's Google’s ScribbleLive partnership and its new relationship with HomeAdvsor mean to the company’s natural, algorithmic search results? While Google has continually sold…
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Google Partners with HomeAdvisor
Partnership Is Not as Frightening As You'd Think But It's a Preview Into the Future for Service Contractors A new partnership between Google and HomeAdvisor…
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Google Unveils New Artificial Intelligence Toolset
Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved…
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Capitalize On Your Influence Area for Multi-Location Local Search
Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…
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