Review Workflow That Scales For Multi-City Electricians
How TE Certified Standardized Roles, Timing, And Metrics To Grow Organically
- Electrician review workflow is the process of assigning owners, timing, and metrics for review requests, confirmations, and responses.
- A documented, role-based review workflow creates consistent local proof across cities.
- Three simple KPIs—send rate, completion rate, and response time—predict visibility and bookings.
What Is An Electrician Review Workflow?
An electrician review workflow is a clear sequence of owners and steps for earning, publishing, and responding to reviews after each job.
TE Certified built a repeatable process where techs send the request, CSRs confirm delivery, managers verify participation, and leadership reviews KPIs monthly. By naming owners and timing, reviews become reliable signals for each service area.
Why Does Standardization Matter For Multiple Cities?
Standardization ensures each city produces its own proof of service, not just brand mentions. With the same steps running in Roswell, Marietta, and Johns Creek, TE Certified generated steady, location-named reviews and on-page updates that map to how homeowners search, strengthening relevance for each market.
What Are The Three KPIs That Keep This On Track?
Send rate, completion rate, and response time are the dials that predict outcomes.
- Send rate is the percent of closed jobs where a review request was sent.
- Completion rate is the percent of requests that resulted in a posted review.
- Response time is how quickly your team replies to new reviews.
Measured weekly, these KPIs reveal where to coach—without changing tools.
Use these targets as a weekly coaching baseline; adjust for seasonality and job volume.
| KPI | Definition | Baseline Target |
|---|---|---|
| Send Rate | % of closed jobs where a review request is sent the same day. | ≥ 85% |
| Completion Rate | % of sent requests that result in a posted review. | 10–25% (varies by service) |
| Response Time | Median time to respond publicly to new reviews. | ≤ 2 business days |
Who Owns Each Step At TE Certified?
Techs send the request before wheels-up. CSRs confirm delivery on the same day and note bounces. Managers review weekly KPI reports and coach specific gaps by crew. Leadership inspects month-over-month trends, tying recognition and training to teams that hit targets.
Clear ownership reduced misses and kept output steady during busy seasons.
How Do You Apply This Without Changing Tools?
Document the steps, set targets, and coach to the numbers. Decide who sends the request, when it’s sent, how delivery is confirmed, and who replies to reviews. Add a weekly 15-minute KPI huddle. Keep language plain and personal in requests and replies, avoid incentives that violate platform rules, and make sure names, hours, and services match across your profiles and pages.
Where Should Proof Live On The Website?
Place recent, specific reviews on location and service pages so proof sits next to the action you want visitors to take. Photo-rich reviews help new customers visualize outcomes—see our guide on how Google review photos turn browsers into buyers. For response templates and workflow tips, visit making Google review responses easy. If your profile faces verification issues, bookmark our Google Business Profile reinstatement guide.
Let’s Build A Review Workflow That Books More Jobs
Frequently Asked Questions: Review Workflow For Electricians
What Is The First Step To Formalize A Review Workflow?
Write down owners and timing for each step (send, confirm, respond) and set weekly KPI targets before you change any tools.
How Many Requests Should A Tech Send Per Day?
One per completed job. Focus on consistency and confirmation of delivery rather than volume bursts.
Do City Names In Reviews Help Local Relevance?
Yes—when they appear naturally in a customer’s words. Ask customers to describe the job; do not stuff keywords.
What If Completion Rate Is Low?
Check timing (send same day), delivery (SMS/email accuracy), and clarity (short, personal request). Coach the crew with the lowest send rate first.
Who Should Reply To Reviews?
Assign one trained owner per location so tone and turnaround stay consistent; escalate service issues privately after the public reply.
Last updated: September 2025
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