Google Unveils New Artificial Intelligence Toolset

Semantic search (contextual, conversational) – aka previously impacted by the Hummingbird update in 2013 – has a new sheriff in town. RankBrain is an improved artificial intelligence / mathematical processing toolset allowing Google to connect massive amounts of data in arrays or vectors so when someone does a search query Google can interpret the intent better than every before. Read more here, here and here.

Currently the third most important ranking signal (and processing up to 15% of all search queries a day), RankBrain will continue to improve and increase in overall influence on search ranking. Read more here.

Mark Sherwin

Mark Sherwin is the President and Co-Founder of LeadsNearby, a digital marketing agency specializing in measurable results for home service contractors. With a background at Media Two Interactive and Keyword Ranking (MarketSmart Interactive), he transforms online visibility into revenue. Mark has scaled clients' websites from a few monthly visitors to tens of thousands. LeadsNearby's team, shaped by Mark, is as invested in clients' growth as they are. He enjoys hiking and reading sci-fi in his free time.

View all posts by this author