How Do We Get The Google Guaranteed Badge? [A Comprehensive Guide]
Get The Google Guaranteed Badge In 3 Simple Steps!
The Google Guaranteed badge shows customers that Google trusts your business. It helps you attract more calls, leads, and customers. This verification benefits both your customers and your business, so it’s a great thing to have.
But how exactly do you get it?
This guide will take you through the process in 3 easy steps.
✅ Step 1: Confirm You’re Eligible & Get Organized
Before applying, make sure your business qualifies for Google Guaranteed:
- Eligibility Check: Go to the
Google Local Services Ads page
and enter your details to verify your business qualifies. (Most of the businesses we serve will qualify.) - Gather Essential Documents:
- Business License (must be current)
- Proof of Insurance (general liability)
- Personal Identification (government-issued ID)
Having these documents ready will speed up your application. The whole process usually takes between 3–14 days, so you don’t want to do anything to slow it down if you can help it.
✅ Step 2: Create/Optimize Your Google Business Profile
A strong Google Business Profile makes Google trust your business. Take a few minutes to:
- Log in or create your Google Business Profile at
business.google.com. - Fill out all fields clearly (business name, phone number, website, and service areas). Don’t sleep on N.A.P.
- Add professional images of your team, vehicles, services, or completed jobs.
Pictures
and videos are a powerful way to boost your online profile. - Encourage customers to leave reviews and always respond professionally. Even if reviews are less than stellar, you can still get into the program by
managing negative feedback well.
✅ Step 3: Apply And Pass Google’s Verification
With your profile optimized and documents ready, it’s time to officially apply:
- Visit the
Google Local Services Ads application page. - Submit accurate business details and upload your documents. Double-check everything before submitting—fixes take longer than getting it right the first time.
- Google will perform background checks, verify licenses, and might request additional info. Respond promptly and clearly to any communication from Google.
Once approved, you’ll proudly display the Google Guaranteed badge on your Google ads—boosting customer confidence and visibility online.
If you are having any trouble with these steps, feel free to contact us online! We have a ton of experience helping businesses get this valuable designation, and we’d be happy to help you get yours.
Frequently Asked Questions: Google Guaranteed Badge
What Exactly Is Google Guaranteed?
Google Guaranteed is a badge given to trusted businesses after they pass Google’s verification process, indicating reliability and strong service quality.
What Documents Do I Need To Apply?
You’ll need your business license, proof of insurance, and a government-issued ID.
How Long Does The Verification Usually Take?
Verification typically takes a few days up to two weeks, depending on how quickly Google receives your documents and completes background checks.
What Happens If I Fail Verification?
Google will usually explain why. You can fix the issue (such as updating documents) and apply again.
Is Google Guaranteed Worth It?
Yes, businesses with the badge often receive more clicks, calls, and customers due to increased trust and visibility in Google search results.
