Repair Ads Pay Dividends For LeadsNearby Clients

Consistency Helps You Keep Cost Per Conversion Down

We knew that 2024 would present challenges, but it’s also giving smart owners a great opportunity to engage with customers in a new way. Reaching cost-conscious people is critical to your success. Fortunately, we have found that a well-informed approach to repair ads can keep your costs down and your books full.

One California HVAC company we worked with is a great example of meeting customers where they are right now.

Here are a few simple things you can learn from their success.

Repair Ads Can Cover Both Demand & Desire

Not all repairs are created equal.

A broken pipe is a demand-driven repair. It is time-sensitive and will take no convincing on your part.

However, you can create a desire to repair a system that has seen better days. A refrigerant recharge is a perfect example of a job that is not time-sensitive but will benefit the customer.

Furnace maintenance, a water heater flush, or a grounding system check are also jobs you can build a desire for with these repair ads.

Keep It Going

This California HVAC company is just one of the success stories we can point to.

LeadsNearby has also helped Apex Plumbing keep its cost per conversion at 27–43% of the national average. All Seasons Comfort Systems is also hovering around 45%, too.

There’s more to their success than consistency, but reliable messaging is a major factor. We have kept these campaigns running without significant change for some time now. That steady approach has helped to increase the effectiveness of the ads.

Call for a consultation on your marketing strategy – or contact us online. We can give you actionable advice to grow your business, even in the toughest of times.