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New England Fire Success Story

Growing Fire Protection Business With Marketing

A commercial fire protection provider needed to grow their business into nearby areas in New England, but their existing marketing strategies were just not enough to bring in the leads they desired. They needed something new and worthwhile.

Building The Foundation For New Leads

The team learned of Nearby Now through their dispatch software provider, ServiceTrade, and easily integrated the review collection tool into their technicians’ daily routine. LeadsNearby also launched the company’s new website in mid-August of the same year.

With location-tagged technician check-ins and client reviews now providing a supply of unique content for enhanced SEO—and a professionally designed website built with the most up-to-date industry SEO standards—online visibility increased. These days, the provider has no trouble being found by new commercial fire protection customers in their local service areas, making company growth an easier task to achieve.


Google ranking counts trend from Aug 2015 to Nov 2018 for a commercial fire protection provider.
This graph presents the climb in Top 10 rankings for Google from when they started with the launch of the new LeadsNearby website, through a 36-month window. 
Differences between Google rankings on Nov. 27, 2018, as compared to Aug. 14, 2015.
Ranking Year 1 Year 3
First Place 26 480 (an increase of 454%)
In Top 3 66 891 (an increase of 825%)
In Top 5 84 1,187 (an increase of 1,103%)
In Top 10 135 1,574 (an increase of 1,439%)
In Top 20 183 1,860 (an increase of 1,677%)
In Top 30 212 1,951 (an increase of 1,739%)

Graphic with ceiling sprinklers over stylized flames: bold “454% increase in #1 rankings,” subhead “A commercial fire-protection marketing success story.”

These days, our clients have no trouble being found by new commercial fire protection customers in their local service areas, making company growth an easier task to achieve. Contact us today to talk more about how we can help you boost your lifesaving business.


Editor’s note: Historical results from 2015–2018; updated for 2025 applicability.

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