Case Study: Google Business Profile Reviews For Multi-Location Electricians

How An Electrician Franchise Turned Reviews Into Market-Wide Visibility

• Google Business Profile reviews helped this multi-location electrician convert local proof into city-level visibility and steady growth.
• Within 12 months (2017–2018), the team added 1,500+ first-party reviews, 500+ Google reviews, and 600+ new #1 keyword rankings.
• Review signals (count and keywords in reviews) are a growing local ranking factor, so structured requests still matter.
• 74% of consumers check more than one site for reviews, so consistency across Google and your website remains important.

What Keeps Multi-City Rankings From Stalling?

Because each location needs its own proof of service and reviews, generic brand strength alone won’t rank every city; location-specific signals drive discovery. A multi-location electrician franchise in Florida needed to show up for local, city-level searches without relying on rising pay-per-click costs. The team also wanted proof that their service quality would translate into trust for new markets.

Which Field Routine Unlocked City-Level Momentum?

Technicians logged quick job check-ins and asked for a review before leaving the driveway—one ask per job, tracked weekly. Their leadership made review acquisition and job check-ins part of the daily routine. They used Nearby Now for on-site check-ins and streamlined review requests after each job. Managers coached the process weekly and recognized top performers to keep momentum high.

What Ranking And Review Gains Landed In Year One?

City-level visibility expanded, hires followed, and the brand opened new markets, backed by measurable review and ranking gains (2017–2018 historical data). The results below are taken from the original report:

How We Turned Visibility Into Booked Jobs (Scheduling + CTAs)

Speed and clarity convert. A conversion-focused rebuild routed forms directly into dispatch software so CSRs could follow up faster, while every page carried a single, plain-language CTA (“Schedule Service,” “Request Estimate”). Local tracking numbers on city pages tightened attribution by metro.

Did Chat Make A Difference In Lead Volume?

Yes—adding chat created a new conversion path for visitors who prefer text-like conversations.

A conversion-focused website rebuild plus clearer CTAs also helped to improve lead volume alongside ranking gains.

Channel Lift (Historical Window: Jun 2017 → Feb 2019, Anonymized)

Directional evidence provided as context, not a forecast.

Why Do Reviews Affect Visibility?

Google Business Profile reviews are a visibility signal. Review signals, such as volume and keywords in reviews, have gained influence in top local rankings. Because most consumers consult more than one source, mirrored quality on your website and on Google improves confidence when customers shortlist providers. For related guidance on showing up in Maps, see our explainer on how businesses get found on Google Maps, and if you ever face profile issues, bookmark our Google Business Profile reinstatement guide. :contentReference[oaicite:6]{index=6}

How Do You Prove Relevance In Every Service Area?

The short answer is that each location must prove relevance locally with its own signals, not just brand strength. City-by-city visibility depends on unique Google Business Profiles, location pages with real service detail, and a steady stream of fresh, city-named reviews tied to actual jobs. When those signals are missing or blended together, algorithms default to competitors that show clearer local proof. :contentReference[oaicite:7]{index=7}

What Technician Script Sustains Review Volume?

Technicians log a quick job check-in on site and request one review before leaving the driveway—every completed job, every day. Managers track participation weekly and recognize top performers so the habit sticks. Over time, those specific reviews (“panel upgrade in Sarasota,” “outlet repair in Tampa”) create location-level proof that maps to how customers search. :contentReference[oaicite:8]{index=8}

Localized Social Pages That Feed The Funnel

Beyond brand profiles, lightweight city pages posted job photos, safety PSAs, and timely offers that linked back to the matching city page. This lifted qualified sessions from underperforming metros and kept review-worthy jobs top of mind.

How Should You Apply This Today?

Start with simple, repeatable actions. Ask for one review per completed job, respond to every review within two business days, and record basic context in the reply (service performed, neighborhood, next step). Keep language plain and personal. Avoid incentives that violate platform rules, and make sure names, hours, and services match across your profiles and pages.

What If Your Markets Or Services Change?

Keep the habit and update the targets. When you add a city or new service line, set fresh goals for reviews and check-ins for that area, then align your site with a dedicated location or service page. This gives new review content a clear destination and prevents dilution across markets.

Why This Framework Works For Multi-Location Electricians

Because it proves relevance city by city. Consistent, specific reviews tied to real jobs supply the location-level signals algorithms look for, which boosts local discovery across metros. The result is more booked work from organic traffic, faster trust with new customers, and room to staff up where demand rises first.

Let’s Map Out A Review Habit That Grows Revenue

Frequently Asked Questions: Review Strategy And Local Visibility

Last updated: September 2025