How To View Performance Data In Your Google Business Profile

How Do I View Performance Data In My Google Business Profile?

Looking at the performance data in your Google Business Profile (GBP) is very easy to do. Here’s how:

To access your GBP page, head to Google Business Profile or Google Local. They will both take you to the same place (or ask you to log in). Once you’re signed in, you’ll land on your Google Business Profile account page.

Suppose you’re concerned about fluctuations in your GBP interactions, such as fewer calls or clicks. In that case, you may also want to explore potential changes in Google’s search engine results that could affect visibility.

Key Steps to Viewing Your Performance Metrics

Click on Performance to open a new window with tabs for the following metrics:

• Overview: All interactions with your Google Business Profile.
• Calls
• Messages: If you’ve enabled messages, stay logged in and respond quickly—Google tracks response times.
• Bookings: Shows data if bookings are enabled through your GBP page.
• Directions: How many people clicked on your address for directions.
• Website Clicks: Number of clicks on your website from your GBP page.

Above those tabs, you will see a box labeled Time Period with a range of dates displayed inside. The default setting is the last 6 months of data—that’s what appears on the Overview when you open it.

How Do I View Year-Over-Year Data In My Google Business Profile?

You can look at year-over-year numbers by changing the date range in Time Period. For the most accurate comparison, make sure the month you’re viewing is complete—otherwise you’ll be comparing a partial month to a full one.

For example, to compare February year over year, select February in the date picker and click Apply. Each tab will now display data for that range versus the same period last year.

Quick Tips for Using GBP Data Effectively

• Review Monthly: Track trends and respond to shifts in visibility.
• Encourage Customer Interaction: Reviews, messages, and bookings indicate engagement—signals Google rewards.
• Coordinate with LSAs: Synchronize GBP improvements and LSA campaigns for broader coverage.

Checklist for Maintaining Your GBP:

• Ensure GBP and LSA information match perfectly (name, address, phone number).
• Update service areas and hours quarterly to reflect any changes.
• Respond to customer reviews and messages promptly.

Using GBP to Fuel Broader Lead Generation Strategies

GBP performance metrics are valuable components of your lead generation strategy. For additional insights on using GBP data as part of your SEO success strategy or understanding how it contributes to lead generation, see our related resources.

Curious about optimizing your GBP further? Call or schedule a marketing assessment and discover ways to leverage GBP for long-term growth!