5 Things To Do When Your Business Phone Is Not Ringing
Simple Strategies To Get Your Business Phone Ringing Again
Recently, Mark Sherwin spoke with a seasoned service-business owner about what to do when your business phone is not ringing.
Here is the video of their live podcast, but if you’re in a rush, you can check out the tips in text form below.
What Do I do When My Phones Aren’t Ringing?
Before you take any other action, start by testing your equipment. Make sure your phone system and website forms are working correctly and check that any call tracking numbers are functioning as expected.
This basic step can help you rule out technical issues that might be stopping customers from reaching you.
How To Use Existing Resources To Generate Business
- Look back through estimates from the last 30–60 days.Don’t be shy! A friendly follow-up call can remind them of your service and help answer any lingering questions. It can even turn a “maybe” into a “yes.” Learn how marketing automation emails can help.
- Make an offer as a way to get back into the house.Mark shares how Brad from LBA approaches this: “They have an offer where, if you donate an item to the local foodbank, LBA will come to your house to get it. And, by the way, while we’re here, we’ll do a free inspection of the HVAC system.” This idea works with any local charity and shows you care about the community. Text messages are a great way to get this info out.
- Call current clients with a packaged offer.This could be a savings on a luxury item or a discount for one service with another. These offers can make people feel now is the right time to act. It’s also a good time to remind your referral-program members about incentives. Experts agree that changes to search will make referrals more important. As our guest points out, “A referral from every customer and a customer from every referral.”
- Get active in your community.If you have time on your hands, use it! Show up in public spaces where people can see you supporting your service area.
- Be fun and get creative.Grab a camera! This is the perfect time to make video content. Showcase your personality, expertise, and experience. Mark says, “People talk about things like fully stocked trucks. Why not show what that actually looks like—and how it helps solve problems?” The videos don’t have to be a masterpiece—just make something people will react to.
3 Bonus Tips For When Your Phone Is Not Ringing
- Train your phone team. Make sure the first point of contact is successful by coaching objection handling and reassurance. Many callers are stressed—show you can help.
- Listen back to calls. Use downtime to review recordings and tighten scripts and processes.
- Brainstorm fast-turn offers. Create a bench of low-cost-of-entry offers you can launch quickly next time things slow down.
When Should I Call My Marketing Company?
Once you’ve tried the suggestions above, it’s time to reach out. Mark recommends taking those steps first because most marketing companies will offer similar guidance when call volume drops.
Now you can share what you’ve learned so your marketing partner can refine your strategy. Waiting until you’ve gathered some data keeps the conversation focused on improving what already matters.
Contact us to talk about reasons why your phones are not ringing. LeadsNearby will help you get the guidance and tools you need to be found, selected, and remembered.
