Asa Fire Success Story

Part II: Email Marketing Brings Multiple Benefits

Closing Quotes Automatically

ASA Streamlines Operations & Captures More Revenue

With more business pouring in from its new website and online brand, Georgia-based fire safety company ASA Fire Protection wanted to streamline its business operations. The company needed an automated way to re-engage with customers who had received, but had not yet approved, a quote for work. In order to close more of those estimates, the company’s office staff had been calling each prospect one week after providing the quote to try to book the revenue.

KEY RESULTS

• 9.1% Conversion Rate for First Quote Reminder Email
• 8.7% Conversion Rate for Second Quote Reminder Email
• $84K In Captured Revenue from Quote Reminder Emails

*Results tracked over a 45-day period.

Strategy for Success

To alleviate the expensive manual burden on ASA’s team, LeadsNearby created an automated email process to touch base with the customers within days of receiving a quote. LeadsNearby pulled customer data from Service Trade, ASA Fire Protection’s field service software. If quotes are still open after a certain time frame, customers are reminded via automated emails. This strategy has helped ASA improve their quote close rates while reducing the number of calls the office staff needs to make.

In Less Than 2 Months, The Email Strategy Resulted In:

• A net revenue of $51,668.54 and a conversion rate of 9.1% for the first email
• A net revenue of $32,654 and a conversion rate of 8.7% for the second email

*From Sept. 13, 2019 to October 27, 2019