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What Can Fitbit Teach You About the Health of Your Keywords?

By | August 10th, 2016|Contractor Marketing, Local SEO|

During an impromptu road trip last month to see family in Pennsylvania, I stopped at West Virginia’s New River Gorge Bridge, an engineering marvel that [...]

Hockey and SEO

By | May 4th, 2016|Contractor Marketing, Local SEO, Websites|

Conversion is the Goal By Bob Misita At risk of being cliché, I’m going to use a sports analogy to compare search engine rankings with [...]

User Intent VS Brand Visibility

By | March 8th, 2016|Citations & Public Profiles, Local SEO, Pay Per Click|

Latest Google Move Could Make Small Businesses Invisible When Google confirmed last month that it is removing paid ads from the right side of its [...]

Public Profile Hijacking

By | March 7th, 2016|Citations & Public Profiles, Contractor Marketing, Local SEO|

Written By Brian West In the modern arena of internet marketing, many potential avenues make up a marketing plan. Missing from many of them is [...]

Desperation Vs Brand Building

By | February 2nd, 2016|Brand Building, Contractor Marketing, Lead Generation|

Are Immediate Leads Really the Only Way to Save Your Business? A few weeks ago, I received a frantic phone call from a plumber in [...]


By | December 28th, 2015|Content Marketing, Contractor Marketing, Lead Generation, Local SEO, Uncategorized, Websites|

Attract Prospects Using What They Think They Need Convert Them By Educating Them On What They Actually Need Each person who looks for your service [...]

Google’s New Guidelines Focus on Mobile, Local and “Needs Met”

By | November 24th, 2015|Local SEO|

Google released an update to its Google Search Quality Raters Guidelines on Thursday, November 19. This is the latest update to the ever-evolving guidelines, which [...]

Google Partners with HomeAdvisor

By | November 16th, 2015|Contractor Marketing, Local SEO|

Partnership Is Not as Frightening As You'd Think But It's a Preview Into the Future for Service Contractors A new partnership between Google and HomeAdvisor [...]

Google Unveils New Artificial Intelligence Toolset

By | October 26th, 2015|Local SEO|

Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved [...]

Changes to Google My Business and Map Listings

By | October 23rd, 2015|Local SEO|

Will Map Pack Go Away in Lieu of a New Google Profit Center? Written by Brian West For a few years, a local service company [...]

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